Since June, with the effective control of the hard-hit areas such as Shanghai and Beijing, "resumption of work and production" and "consumption replenishment" have become the major trends in the second half of the year. In addition, a series of gold-rich furniture exhibitions have been held intensively, which has also opened. A new round of signal guns for the recovery and growth of China's home furnishing industry!

The 47th International Famous Furniture (Dongguan) Exhibition (hereinafter referred to as the 47th Famous Furniture Exhibition), which will be held from July 23 to 27, will lead the future development direction of the industry with a new concept and appearance, and use seven major changes. Let's start the second half full of hope!

10 major exhibition halls 1200+ brands

10000+ new products to boost innovation chain upgrade

At present, the pace of transformation and upgrading of the home furnishing industry is accelerating, and the traditional driving forces based on demographic dividends, real estate driving, and large-scale production are correspondingly declining. It is necessary to take innovation as the first driving force to lead development, and promote the transformation of industrial forms and the continuous growth of scale.

In this context, the 47th Famous Furniture Fair is based on the overall situation and actively grasps the new driving force of innovation. The 10 exhibition halls are full of firepower, gathering high-quality furniture, high-end customization, complete integration, software intelligence, fashion halls, young people and children. Furniture, soft furnishing accessories, machinery materials and other full-category exhibits; the exhibition scale of 700,000 square meters brings together more than 1,200 home furnishing brands, including Mousse, Model, CBD, Huahui, City Window, Gujia Tianxi School and other famous products in the industry. They will once again lead brands, products and models, dazzle the exhibition platform, and explore new growth codes.

Among them, as a leading brand in the field of healthy sleep, Deuce will take advantage of the listing trend of the A-share main board in June this year, with four new series of Yijian, Blue Luxury, Kai Rui, and Hyatt, as well as the classic series. The new trend of product development and the overall brand power of the group; and Couse Home Furnishing, which coincides with the 10th anniversary of its establishment, will continue to bring young and trendy products; moreover, the new brand Ganiihome series, which has been carefully polished for one year, will also be unveiled. Mystery!

Full case design High-end customization

The whole family strikes, leading the "wind" to dance

In the context of consumption upgrades and changes in consumption concepts and structures in the post-epidemic era, full-case design, high-end customization, and whole-home customization have become the industry's biggest buzzwords and the strongest traffic entry.

At the 47th Famous Furniture Fair, domestic high-quality brands such as Mousse, Model, City Window, Master Hua, Tucson, Deutsch, Bashar, Muroji, DAaZ, Nicarto, Dongjia, Frantis, etc., Once again, a strong lineup brings a real-life whole house with a full sense of design, as well as the most advanced design thinking of the whole case, and various configuration requirements of the whole house, creating a cutting-edge high-definition lifestyle show.

Taking the model that has been in the custom track for a long time as an example, with the differentiated advantages of finished product + customization two-way empowerment, from finished product, customization, soft decoration to smart home, the model has achieved nearly 90% of independent research and development, production and sales. And landing, let the model have a better terminal landing effect in the whole home customization field, and create a one-stop high-end overall home furnishing solution that integrates fine furniture, personalized customization, space layout, and overall color.

Leveraging on the stage of the famous furniture exhibition, there will be more overall home furnishing brands, broaden product categories, improve the landing and service capabilities of the entire home, drive the continuous extension of the "chain" development of the home furnishing industry, and move towards a more "C-position" highlight moment!

Re-extension of large home furnishing categories

Design leads to "new" meaning

With the continuous increase in design power, the 47th Famous Furniture Fair will build an advanced version of "DGS Design Dongguan", gather advantageous supporting resources, and deeply promote the cross-border integration of design resources and industrial development, forming a home + complete decoration +Customization + soft decoration + material selection + lifestyle and other multi-dimensional formats, continue to expand the category of large home furnishing, integrate design into the industrial chain in all directions, and provide new driving forces for the industry.

In order to better implement the design, "DGS·Design Dongguan" has four IP themes, including "Design·Design", "Smart·Customization", "CMF·Material Selection" and "Life·Aesthetics". To optimize the "design +" industry chain, make a profound chemical reaction between design and customization, material selection, and aesthetics, and realize an integrated solution from home design to life extension to industrial transformation, covering users, designers, real estate, construction Companies, material companies and other links, provide different business development models, and create an ecological link system with design as the starting point!

In addition, the exhibition will integrate art and trendy play into home and life. With the integration of art, design, and trendy play, the exhibition will jointly plan the "Chaowan Adventure" in conjunction with Media Asia Design, Aoxun Design, and Yaju Life. "Remember" theme exhibition. The exhibition incorporates international first-line brands into the concept of trendy play, breaks the boundaries of design, art, trendy play, home furnishing, life and other aspects, so that the industrial chain and design power are highly integrated, and explore the new life of future living.

At the same time, with the S2B2C home supply chain collection model as the axis, the business logic from material selection, product selection to space selection, diversified styles, and more diverse services can be used to meet the client's one-stop home furnishing matching and landing "+ -×÷Home Life Aesthetics Pavilion" theme IP exhibition, which integrates a variety of home and living space designs, such as minimalist aesthetics, modern aesthetics, LAB trend aesthetics, soft furnishing materials aesthetics, MIX aesthetics, etc., and also introduces homestays Living space and outdoor space allow home space, lifestyle, and supply chain to be linked to each other and complement each other.

As one of the brand halls of the exhibition, Hall 9 also joins 9 urban design industry associations, 9 excellent brands, 9 top brands in Guangzhou, Shenzhen, Dongguan, Foshan, Zhuhai, Zhongshan, Jiangmen, Huizhou, Zhaoqing, etc. The design agency created a special "Nine Realms" space exhibition in Hall 9, organically combining home design with the implementation of the whole case, adding design color to the entire exhibition with a scene-based and immersive space.

Design Innovation Industrial Integration

Jin Yi Award and Star Rating Add New Motivation

The Jinyi Award, born from deep cultivation of industrial bases and design soil, has ushered in her new mission in the sixth year of continuous upgrading and development. From the improvement of the competition of furniture products, the advancement of home design, to the exploration of new design forces, to promote the rapid growth of industrial design, the 2022 Jinyi Award will open the participation rights to non-exhibiting designers and national design schools for the first time, and the selection of more Many excellent products, excellent designs and strengths have injected a steady stream of design power into furniture enterprises and home furnishing industries.

This year's Golden Yi Award has assembled a heavy lineup of judges from industry experts, interior design, product design, architectural design, industrial design and college representatives, including Chen Baoguang, Du Yun, Feng Zhifeng, He Renke, Ni Yang, Sheng Yuhong, and Yang Bangsheng. , they will use a professional and rigorous evaluation attitude to select the most innovative brands and designs in multiple dimensions such as product quality, manufacturing technology, life aesthetics, and cutting-edge design. It is worth mentioning that the shortlisted works for the 2022 Jin Yi Award will be presented in a high-profile manner on the second floor (4B11) of Hall 4 in the form of pictures.

Similarly, as a new project of the famous furniture exhibition, the international famous furniture star evaluation hopes that home furnishing enterprises can realize the transformation of brand market competitiveness through quality certification. In 2021, the first batch of five enterprises, namely "Shangxing" Mousse, Zhaosheng Furniture, Huahui, Wohuang Bedding, and Wanhengtong, will set up industry benchmarking effects; in 2022, the star rating of international famous furniture will take advantage of the trend to follow up with more similar enterprises. Let more companies realize their "star dreams". A few days ago, Model, City Window, Huasong, Taisheng, and Huasheng emerged from a group of enterprises and became the new star logo. In the same period of the exhibition, the theme exhibition of international famous furniture star evaluation will be displayed in Hall 4.2, 4B13.

From 14:00-17:00 pm on July 24th, "Design Innovation·Industry Integration - 2022 Golden Yi Award Ceremony and International Famous Furniture Star Evaluation Award Ceremony" will be held in the forum area of ​​the preface hall of Hall 3.1. For the product, for the quality, for the design, for the industry dedicated to the home people!

Promote the expansion and upgrade of the two halls of the software

Industry pattern regeneration and change

Consumers' new pursuit of quality life and appearance economy has made sofas, soft beds, mattresses, living rooms and other software two-room home furnishing open a wonderful home feast, and also brought new directions for the development of the industry!

This year, the 47th Famous Furniture Fair has comprehensively expanded the software and two halls, from the first floor of the original halls 4 and 5 to the first floor of halls 4, 5 and 6, together with the brand of the software and two halls of hall 3. The strategy of expanding opening up has brought together many leading and emerging companies such as CBD, Menglily, Coos, Nicato, HEKA, Gujiatianxipai, Maxbon, etc. They regard the famous furniture exhibition as a new consumer market, and generation Z The important stage of the same frequency will bring more young products that focus on design, dare to be creative, and keep up with consumer demand.

Just like CBD, which has always been on the path of young fashion, this time it will bring three series of DAUVER, Snow Leopard and Cloud Leopard to its debut, focusing on the forefront of fashion trends, and is ready to create a high aesthetic feast of "sense of technology + sense of life" ; "Designed for the youth" Kusi will launch a variety of high-value design new products in one fell swoop with the theme of "Era", combined with the home space, to present an immersive immersive experience tour to everyone!

Hundreds of events and trends go hand in hand

A sustainable ecology is being built

At present, the home furnishing industry is facing the era of great changes in demand contraction and supply shock. How to rise against the trend? What trends and trends will there be in the future? How can we cross the cycle and start a counterattack?

The 47th Famous Furniture Fair will once again break through the old pattern, lead the change to new growth, and make the exhibition more than just the exhibition: gather the ecological power of the whole chain to help the industry break through the fog of transformation, the "Full Chain Ecology - Forum on New Ideas for Home Furnishing Development"; "2022-2023 International Home Furnishing Fashion Color Trend Release" to grasp the latest design trends of international home furnishing; dialogue with industry leaders and ask about the "New Cycle Home Furnishing Business Leaders Wisdom Forum"; gather leading enterprises in the field of furniture intelligent manufacturing equipment , The inaugural meeting of the China Furniture Association Intelligent Manufacturing Equipment Professional Committee of the authoritative organization and the "Intelligence-based Co-creation of the Future" Forum...

More than 100 large-scale events, such as color trends, business leaders, smart future, star evaluation, future living, life aesthetics, super IP, new video live track, etc., each of which is closely related to industry hotspots, and each one is directed at In the future of the industry, we will talk about the innovation and development in the big change and the way to solve the crisis, and provide a professional and feasible reference for the formulation of home furnishing brand tactics in the second half of the year. It is worth watching for five days!

Precise Invitation Targeted Breakthrough

Promote the synergy of the whole industry chain

In the post-traffic era, brands need popularity and conversion rates, especially after being affected by the epidemic for two years, the 47th Famous Furniture Fair has relied on the 500,000+ deep professional buyer resources accumulated in more than 20 years, and has continued to expand in recent years. The diversified resources centered on designers, comprehensive attack, precise invitations, and joint invitations with major industry associations, hypermarkets, design alliances and other institutions across the country, full coverage, strong drainage, and gathering high-quality designers and real estate developers , engineering dealers, distributors and end buyers and other professional merchants.

It is worth mentioning that, compared with the previous exhibition information notification and pre-registration on behalf of the buyers, this year, through the digital information platform, the buyers have been refined with big data labels, and the audience's viewing purpose and product selection needs have been more deeply excavated. Strive to maximize the effect of exhibitors' participation, strive to create a high-quality exhibition with more professionalism and higher procurement needs, and carry out cross-border extension while promoting the in-depth development of the industry, and promote the synergy of the whole industry chain.

As a traditional industry closely related to people's livelihood, the home furnishing industry needs new forces to constantly lead new changes. Under the rapidly changing situation, the 47th Famous Furniture Fair gathers strength to build a platform for different categories and chains, and creates supporting value for the industry with seven "changes" in presentation, category, design, pattern, model and exhibitors Strength, use the big exhibition to shoulder the industry development plan, July 23-27, Dongguan appointment!